Be My Valentine?

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What’s one of the very nicest things you can buy your loved one on Valentine’s Day?

“Perfume” I hear you murmur, with quiet confidence. Quite right.

I’ll tell you why.

Perfume smells lovelier than store-boughten flowers which nowadays seem to have sacrificed scent for gorgeousness of colour and immensity of size.

It will smell even more delicious than a fine dining experience or a designer box of chocs; and fragrance carries none the concomitant risks to health and fitness.

And it lasts so much, much longer than either of the above. You always get your money’s worth with scent; besides which, you can personalise it in witty and exquisite ways.

Look, I’ll show you:

To make a successful gift of perfume you have to give a lot of yourself and that is always the best gift of all. You need to plan your purchase to fit your loved one as snugly as a pair of hand-made shoes. Get into his (or her) head – take a tour around his personality and choose a scent accordingly. Staff at Les Senteurs are always happy to help you translate ideas into actions if you need a little assistance.

Think laterally: consider, say, your partner’s favourite movie, colour or flower and pick a perfume to reflect that. If you were going down the cinematic route you might choose a fragrance notably worn or inspired by your inamorata’s favourite star ( Frederic Malle & Dominique Ropion created Carnal Flower with Candice Bergen in mind; Catherine Deneuve was Francis Kurkdjian’s inspiration for Lumiere Noire). Or you could select a perfume worn in a much-loved film. Think of Norma Desmond’s tuberoses in Sunset Boulevard or Caron’s Fleur de Rocaille in The Scent of a Woman. If you wept over Titanic, then track down a scent that was captivating the world in 1912. We have several such treasures – cast your eye and nose over the great Houses of Houbigant, Grossmith and, once again, the inevitable and unique Caron.

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Candice Bergen in Carnal Knowledge

Matching flowers is easy to do, but so romantic and adorable if you take the trouble to discover what she really loves: we have luscious rose perfumes of all types ( dark, dewy, spicy, fruity, innocent, lascivious, smoky, waxy ); but Les Senteurs also holds captive the most beautiful examples of gardenia, ylang ylang, lily of the valley, magnolia and orange blossom. A married gentlemen may like to remember what his wife carried in her bridal bouquet and match those blooms in fragrance. Ladies, you can do the same with your husband’s boutonniere or the favourite plants he cultivates for the garden show. Don’t forget: men love flowers too.

A rose that's perfect for men and women.

A rose that’s perfect for men and women.

Now I mentioned colour which may surprise some of you. I don’t mean the colour of the packaging or the bottle (though this may play its part). I’m talking about a factor that’s rather more subtle. By and large, if a person likes brilliant, strong vibrant hues then that individual will go for expressive rich perfumes too. Contrary wise, admirers of white, beige, cream and pastels will tend to prefer lighter airier fragrances. So consider the colours your beloved wears, the shades your lover paints his rooms and let your instinct guide you like a bee to the honey.

Bette Davis in 'Now, Voyager'

Bette Davis in Now, Voyager

Nothing stimulates memory like the sense of smell so another cute idea would be to conjure up thoughts of a special time you have enjoyed together and celebrate it in scent. If the earth moved for you, try Nu_Be’s explosive and elemental dawn-of-the-universe fragrances. Recreate a day at the sea; an ocean voyage; a holiday in Havana, Istanbul, London, China or Morocco; an evening at the ballet. Or, more modestly, an afternoon in the vegetable garden, a shared creamcake, a romantic breakfast – even the wicked intimacy of a shared cigarette. “O Jerry don’t let’s ask for the moon, we have the stars.”
Getting the idea? Choosing a romantic gift should and can be such a pleasure: and I think I can promise that the more you enjoy the selection, the more delight the chosen perfume will give to the recipient.

Happy Valentines from all at LES SENTEURS!

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