Apparently there is no word in French for “treat” because the concept does not exist: in France life is one long treat. For myself the heyday of the treat was my early childhood in the 1950’s. We had enough money and my parents were far from strict, they were indulgent indeed: but daily life was so circumscribed and low-key that the smallest relaxation of routine seemed hedonistic. John XXIII was then writing of the moral dangers of treats, holidays being especially suspect as Occasions of Sin. Being allowed a glass of milk (generally forbidden) was as exciting as a trip to the pantomime: the magic of “Goldilocks” (the bears lived in a huge revolving house) at Nottingham stayed with me for years. So did a bowl of cauliflower soup and being allowed to float matches down the river at Dovedale the following summer. Reckless extravagance: and I couldn’t get over the exoticism of that hotel soup, billed as creme du Barry. I have been a fan of the eponymous inspiration ever since: the cauliflower is supposed to resemble the great courtesan’s powdered hair, by the way.
Of a Sunday, my father would cut a Mars Bar (had we children been lucky enough to have been given one) into wafer slices and we would be offered one apiece after lunch. The rest was then put away for another time. I was sometimes taken to my maternal grandmother’s to watch half an hour of television; once a year we went to the local zoo or met our cousins at Warwick Castle for a picnic. Until the mid-1960’s the purchase of ice cream (as opposed to ice lollies) was unheard of: my grandmother believed that the commercial version was made and stored under the bed – so that was out.
All these treats were planned, discussed – and remembered for a lifetime. Therefore, we were overwhelmed and over-excited by the Liberty Hall atmosphere at my paternal grandfather’s. He lived with his daughter at the other end of the village: both had a great zest for life. My aunt was – still is – an intensely romantic and glamorous personality and we’d start the afternoon with a game of “Jane Eyre” in her bedroom – aunty being the mad wife roaring & raving in the bed. As she’d bagged the best part there wasn’t much for the rest of us to do except scream, and then explore the dressing table and the wardrobe.
No shortage of treats here: my aunt adored perfume and had many admirers. She is the only woman I have known who once had champagne drunk from her slipper – “messy”. Scent was then the supreme adult treat. It was said to be imported from Paris at ruinous cost, applied with great and cautious ceremony and worn on only the most significant of occasions. A bottle lasted for years: children were not supposed to touch but I remember flacons and their labels being all stained and gummy with drips and drops from what I suppose were now-outlawed ingredients. You knew something monumental was afoot when perfume was in the air, and I think even then I realised that the application of scent implied heightened emotions and consequently tension, if not ructions, in the adult world.
On that fascinating dressing table in the icy blue bedroom I first smelled Coty’s Muguet des Bois, Ma Griffe, Femme, Cabochard, Quelques Fleurs, Tweed (“The Finishing Touch”) and the Grossmith runaway bestseller White Fire which was a novelty then: it was launched 60 years ago this autumn. Dry, flowery, powerful, aldehydic
White Fire gusts through my memories wafting from car coats and accordion pleated skirts, mingling with the smell of hair spray, face powder and setting lotion. One caught a whiff of it at Sports Days, Carol Services and tennis teas. It was not only delicious, exuberant and tenacious, but an empire product, too – “made in Britain” – which to many was an added benefit. To me it is inseparable from those crinolined summer dresses (‘Horrockses Frocks’), white gloves and Aertex shirts which marked the setting forth on a great occasion in the 1950’s, everyone twitching with nerves: “I’ll smack the back of your legs!” Nowadays everyone seems to reel from one treat to another: we have become so blase and spoiled. If someone gave me a treat today I don’t think I’d quite know what to do with it. But a smell of long-ago White Fire – ah! Now, that I would love…