How do you feel about bears? I am devoted to the creatures: my favourite wild beasts. Some biologists think that they are closer to Man even than the primates. The skeleton of a bear – and the bear’s posture when it gets up on its hinders – is very like that of a human. Whether they be black, brown, white or grizzly, bears have about them an apparent affability and solid self-sufficiency that is deeply attractive. They are also powerful, resourceful and enigmatic: the polar bear keeps a poker face so that one never knows until too late whether his mood is benevolent or deadly. Solitary, intelligent and brave bears are a formidable animal role-model. “I always think bears are simply terribly attractive” says Victoria in Nancy Mitford’s Love in a Cold Climate.
Clearly, classy young perfumer Tom Daxon feels the same: he has a confident and massive brown bear as his logo, an unexpected touch which I find extremely engaging. There is a wonderful contrast between the huggable furry face and the classically elegant bottles and packaging of Tom’s brand: the beast adds a touch of humour and quirkiness to a product which for my money is one of the most satisfying and interesting lines of British perfumery today. And how marvellous it is, to see this resurgence in the art of British fragrance. In the eighteenth and nineteenth centuries England played a central role in European perfumery: London was the most important and powerful city in the western world, the centre of a vast empire. The fragrance trade flourished accordingly, equalled in splendour only by that of France and fed by exotic ingredients from the British colonies. The wheel has come full circle – we are once more the epicentre of scent with products known and exported all over the world. Tom is based England but his scents are made in Grasse, in a long-standing intimate partnership with family friends of the bosom Jacques and Carla Chabert, father and daughter perfumers whom Tom has known since childhood.
My current Daxon rave is still CRUSHING BLOOM – an absolutely inspired title for a glorious green spicy rose weighed down with raindrops, nectar and gorgeous scent. The first word makes you think of pashes & Schwarmerei & swooning in the conservatory; it has a wonderful onamatopeic quality and it rhymes with “lush”, a quality it has in abundance. “Crushing”: it’s kind of fun to say the word out loud, rolling it around the tongue, thinking of crush bars, fresh fruit drinks, Imperial Roman revellers crushed under tonnes of petals. Then “bloom”, a great silky flower pinned in one’s hair, in a corsage or lowering, vast and heavy and outsize in a flower bed: I’m sure if we could hear a huge flower opening it would make a sound like this, a whooshing resonant noise as great velvet petals roll back like theatre curtains or lilies trumpet forth nectar and pollen. But CRUSHING BLOOM is more than just a thrilling name it is also a perfume of immense panache, style and eternal chic: it bows to the past and salutes the future.
Then consider the pale golden beauty of another favourite, SICILIAN WOOD: a delicate but exquisitely defined orchestration of citrus, floral and woody notes which conjures up the presence of a southern orchard carpeted with jasmine, lily of the valley and glowing windfalls, the sunlight drawing the fragrance from the barks and branches of the ancient trees. Tom always delivers what he promises: his scents are never tricky or showy but have an assured confidence and silky authority, just like those bears.
Many of us yearn for a signature scent, something as near as we can get to an involuntary animal identity, a defined seductive/ warning presence, an assertion of personality. Humans long for the reassurance of recognition: “I shall know as I am known”. Tom Daxon takes his inspirations from the fascination of raw materials; he appreciates perfumes that recreate a specific material or perception – the touch of cool long wet grass or silver-iris cashmere; the odours of fine leather, frankincense and cognac. This visceral response of the creator gives his scents a frankness and purity that make them instantly recognisable; the smooth link of an old tradition illuminated by a new perception. It also makes Daxon fragrances ideal for use as the most prestigious of perfume wardrobes with a mood to suit every occasion. Much as I was entranced by a lady who told me that the Free French were able to find her London apartment by following a long long trail of Shalimar a-winding down the Goldhawk Road, I would much prefer the infinite variety so praised in Cleopatra.
Maybe one day Tom will present with us with the definite odour of the Serpent of Old Nile. Meanwhile for now, EXIT PURSUED BY A BEAR.
You can meet Tom Daxon at our festive soiree on Wednesday 10th December at our Seymour Place shop!