Some of our younger visitors & staff say they couldn’t possibly walk from Les Senteurs to Selfridge’s. Take heart! it only takes 5 minutes. This fabulous store was once the out-of-hours playground of the glittering and quasi-mythical Dolly Sisters, daughters of a Hungarian tailor and one of the great cabaret acts of the Roaring Twenties. Were they identical twins, Rosie being the slightly more ample and amorous of the two? Or, as used to be rumoured, was there a decade between them, relying on artful maquillage to close the gap? Their success spawned a slew of sister acts including the two Norwegian boys who became the toast of Paris parodying the Dolly act as “The Rocky Twins”.
The eponymous Gordon Selfridge (sharing the accolade with Dorothy Lamour of being the Marshall Field department store’s greatest U.S. export) fell for the Dollies hook line and sinker and transferred them from a flat in St Martins Lane to the huge mansion off Berkeley Square which is now the Landsdowne Club. Disastrously he laid on continuous late night store openings exclusively for the girls – who naturally helped themselves to whatever took their eye. And that was more likely to be sables, platinum and pearls than bread rolls or stationery.
But as we know from Gentlemen Prefer Blondes:
“He’s your guy
When stocks are high
But beware when they start to descend..”
The stars of this curious fun-loving menage burned out in the 1930’s with the collapse of the world economy: ill health, bankruptcy and lost looks put an end to all three of them. But Selfridges itself still dances on, as gay and glittering as ever; though the bright young people no longer demonstrate the Charleston on the roofs of passing London cabs and the treasure hunts through the vast departments have long ended. And the exotic perfumes that once enfolded Rosie and Jenny Dolly – Molinard, Caron, Coudray, Isabey, Grossmith, Knize, Houbigant – stream like a scented shimmering ribbon back to the blue door of Les Senteurs, just five minutes up the road.