I see perfume as a cocktail and a cocktail as a perfume. Both are an artful, skilled and witty blend of exotic ingredients put together to create a certain mood, illusion or portrait. The packaging of both is vital – the catchy seductive name, the classic bottle, the correct glass, the elegant flacon. And on the subject of names there is much dispute as to the derivation of the word “cocktail”. My favourites are the theory that it reflects the colours and flamboyance of a rooster’s tale; and an unlikely but picturesque Aztec legend which claims the drinks origin as a love potion brewed by the princess Xochitl (the Lady of the Flowers) – hence ‘choc- til’ to Western ears.
Now to the application. There is a knack to choosing and applying perfume and an ideal way to drink a cocktail: both are appreciated to their best advantage in a serene, leisured environment. They should be taken as part of a leisured, sensuous and hedonistic ritual in which every aspect of both fragrance and drink is savoured, analysed by the brain via tongue and nose. Relaxation and patience lead to pleasure and gratification. Haste and over-indulgence can be diasastrous.
Consider also the connection between the senses of smell and taste, how closely they run together. When you sip a Cupid, Orange Blossom, Dry Martini or a Blue Lagoon, you should derive almost as much delight from the scent of it as from the taste: the stimulant effect must definitely run third. We are not talking about Bargain Booze or Buy One, Get Two Free here: one drinks a cocktail as a luxury, to heighten a mood, to inspire an atmosphere, to appreciate an exquisite artistic blending, not to get blotto asap. The legendary non-alcoholic cocktail, the Shirley Temple has been a barman’s staple for nearly 80 years To continue the perfume parallel: fragrance may be an aphrodisiac but its aim is hopefully far subtler and broader than simply to bag one’s amorous prey for a night.
Ponder the texture, too. Like a perfume, a cocktail can take so many forms. Look at the liquid in the scent bottle: its colour, viscosity, clarity are all part of its charm. The same with the gorgeous colours of a cocktail, layered, shaken or stirred – the whole spectrum in a glass: the green of Creme de Menthe, crimson Grenadine, violet Cassis, sea-blue Curacao, velvety chocolate brown Tia Maria and Creme de Cacao. The hues of fruits, herbs and natural syrups.The colour and the taste segue into the texture of the whole: sparkling, sharp, creamy, acid, silky, smooth, salty, bitter and sweet.
The cocktail has been around since the mid-19th century, growing steadily in popularity, and reaching its apogee in the 1920’s and 30’s, supposedly because mixing bathtub gin with cream, cordials and other accessories helped to disguise the taste of low quality illicit hooch in years of Prohibition. The golden age of the cocktail thus coincided with that of the cinema and what is often regarded as the great classic age of perfumery – the years of Tabac Blond, Habanita, Chanel No 5, Joy, Fleurs de Rocaille, Bellodgia, Shalimar, a veritable corsage of Gardenias and Shocking. And how shocking were all these trends to the middle-aged and elderly of the time. The youthful Evelyn Waugh’s 1930 satire Vile Bodies has much to say on all these phenonema; though, of course, these serpents in Eden were none of them newborn 20th century blues at all, but late Victorian innovations brought to full bloom.
This was an era of strong scents, tastes and emotions inspired by and enhancing larger than life personalities: legendary celebrities defined by their elegant way with a cocktail, a cigarette and a dry line in repartee. Noel and Gertie, Ivor Novello, Cecil Beaton, Hutch, Somerset and Syrie Maugham, Edward VIII and Mrs Simpson (Red Box Papers returned to No 10 marked with rings from cocktail glasses), and of course Tallulah. As the headmaster of Eton cautioned her as to her visits to the Sixth Form, “Cocktails and cigarettes I may tolerate, Miss Bankhead: but I do draw the line at cocaine.”
There was a song that seduced the world, “Cocktails For Two”; a perfume modelled on a cocktail (“Gin Fizz”); and those marvellous concoctions named for stars of the day which encapsulated their style or image, just as perfumes such as Fracas and Bandit sketched the allure of Rita Hayworth and Edwige Feuillere in the 1940’s. Drink a toast to the “Marlene Dietrich”, the “Mary Pickford”, the “Mae West” – and the old “Bosom Caresser” himself, “Charlie Chaplin”.
Cheers! Though as Lady Diana Cooper, THE wit and Society Beauty of the 1920’s, advised the script writers of ITV’s “Edward and Mrs Simpson” decades later:
“Royalty don’t say cheers. They just drink and everyone else goes glug, glug, glug!”
Image from Wikimedia Commons