On Thursday night, we played host to Marina Sersale and Sebastian Alveraz Murena of Eau d’Italie. We were treated to a history of the Le Sirenuse hotel, which Marina’s father, Paolo, founded in 1951. Paolo was the Marchesi of Positano – he ran the town with the local Priest, and they enjoyed eating, drinking and playing cards together. Then we were taken on a tour of the fragrances, and also Italy itself – which has inspired all of the scents in the collection.
The family decided they should do something special to celebrate the 50th anniversary the hotel in Positano. The idea of a fragrance was brought up, and so they decided to create the scent of Le Sirenuse. They gave themselves a few rules in the development of the scent: to make it original, and they didn’t want it to be full of lemon and citrus as it is a cliché of Italian fragrance. Working with perfumer Bertrand Duchaufour, they created Eau d’Italie taking inspiration from the ideas of sun on the skin, warmed terracota, the shrub that grows on the cliffs, incense from the church, and the salty sea breeze.
The next scent they created with Bertrand, thanks to the success of the first fragrance, was Paestum Rose. Inspired by an ancient Necropolis in Paestum, the birthplace of Italian perfumery, they took Turkish rose, spiked the opening with pepper and coriander, and gave it a dark and woody feeling, from woods and resins.
Sienne L’Hiver & Bois D’Ombrie were described as two takes on the same theme. Both of them to evoke the end of the year in Italy: Sienne L’Hiver (Winter in Sienna) is subtly earthy, a smoky and dark fragrance, given coolness from it’s violet leaf note and a surprising depth from black olives! Bertrand Duchaufour reportedly considers this fragrance his masterpiece.
Bois D’Ombrie is an autumnal scent, inspired by the exapnsive woods and forests of Umbria: it has a powdery facet from iris, warmth from leather, and green woody notes such as vetiver and patchouli.
Magnolia Romana was inspired by the magnolia trees that grow around Rome’s Villa Borghese. Marina and Sebastian said, and quite rightly, that very few fragrances really do smell of the magnolia in full bloom. The magnolia in Rome blooms in June, and the scent around the Villa Borghese is said to be truly incredible.
Baume du Doge was created for Venice: the gateway to the tradesmen of the East. The Doge of Venice was an elected official that held office for life, and Baume du Doge translates as balm of the Doge. As the gateway to the East, Venice was the centre of the spice and aromatic trade in Italy and most of Europe, and thus it contains spices, such as cinnamon, cardamom and saffron, as well as incense, myrrh and benzoin.
Au Lac was inspired by a love affair around Lake Maggiore, between the Futurist artist Umberto Boccioni and Princess Vittoria Colonna, many of their meetings taking place in the beautiful garden on the island. Centred around Osmanthus, they wanted the scent to be bright and fresh, like the waters of the lake – it opens with water lily and bitter orange, drying to a beautiful jasmine and musky-ambery warmth. This was the first time they worked with a different perfumer, Alberto Morillas. The departure from Bertrand Duchaufour was due to a desire to use some captive molecules from Firmenich that leave a beautiful sillage, without making a perfume too strong to wear. They collaborated without knowing who the perfumer was until the end result, so they wouldn’t be influenced by previous creations of the same perfumer.
Jardin du Poete was again created by Bertrand Duchaufour. Marina and Sebastian finally desired to create a fragrance with the typically Italian notes: citrus. But a frustration to many people that wear citrus fragrances is their shortlived nature, which is a technical problem caused by citrus notes: they are small molecules which evaporate quickly. Inspired by Sicily, when it was a Greek colony: Syracuse, full of aromatic plants and citrus trees. Bitter orange is extended with angelica, pepper, vetiver and musk.
Finally, Sebastian and Marina introduced their new fragrance! Un Bateau Pour Capri celebrates the 60th Anniversary of Le Sirenuse. In it’s hayday of the 50s and 60s, Grace Kelly and Elizabeth Taylor taking a Riva speedboat to Capri, looking incredibly glamorous and of course, smelling divine! The notes include peony, freesia, peach, jasmine sambac, rosa centifolia, heliotrop, solar woods, cedarwood and musk. It is a softly fruity and powdery floral, with a hint of a sea breeze, and the feeling of the sun beating down on you. It will be the first Eau de Parfum from Eau d’Italie, and was created by perfumer Jacques Cavallier.
We’d like to thank Sebastian and Marina very much for their company – and are very much looking forward to next time we see them! Ciao!
Images supplied by Eau d’Italie